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Santa Monica’s House Of Rock Listed At $22 Million (PHOTOS)

The events, put on by homeowner and high-end developer Elaine Culotti, were an updated way to market the 1926 English Tudor estate. She began hosting parties in September of this year, shortly after flipping it with high end furniture and expensive music equipment.

 

'Undercover Billionaire' Is Back. Would You Make This $1 Million Bet?

Elaine Culotti: “Focus on your goal, be flexible but resolute because the greatest room in the world is the room for improvement. My other advice is burn both ends of the candle, work hard, don’t complain and laugh as much as possible. You will sleep so well, then the next day repeat.”

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Inside the House Of Rock: Celebrities, debauchery, and a whole lotta microphones

Barth was brought on to the project by one of the house’s owners, a designer/developer named Elaine Culotti, who bought it with some partners for $7.7 million from the estate of ’50s leading lady Kathryn Grayson after Grayson died in 2010. Barth had worked with Culotti on the 2010 Esquire House, where he installed the home studio in a place known as “The Ultimate Bachelor Pad.” Granted, sponsors were paying for it to be called that, but it wasn’t too far off the mark. Culotti’s idea for the Grayson house was to bring in an international roster of designers and give each of them a room to do with what they saw fit. David Bromstad, Ralph Pucci, and Sami Hayek, among others, did just that, but Culotti wasn’t done. 

Hollywood's Most Expensive Spec Houses: Up to $55 Million

Elaine Culotti has flipped existing homes in L.A. for two decades. More recently, she's moved into the spec market and is busy at work on a pair of projects in Pacific Palisades. Culotti purchased a 6.5-acre lot down the block from Rihanna. She split the parcel and is building two estates, one a "traditional Argentinean," the other a "contemporary organic," as she calls it.

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Santa Monica's House of Rock showhouse celebrates icons

Created by builder/designer Elaine Culotti and Jennifer Vernon, an entertainment and business strategist, House of Rock is intended as a cutting-edge showcase for live music and charity events. It features rooms envisioned by a roster of top interior designers and boasts a multimillion-dollar recording studio created by multi-Grammy®-winning mixer/producer Jack Joseph Puig and Tyler Barth of Blue Microphones. House of Rock has been wired to stream live music and photos, making every event and performance instantly accessible across all media platforms.

 
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L.A. Gets a Taste of Bachelorhood with the Return of Esquire House

Located in Doheny Estates in the Hollywood Hills, the “Bird Streets” welcome an epic neighbor. Esquire and its lead designer, Elaine Culotti of Porta Bella, have transformed a typical ($14 million) family home into the epitome of 21st century living. The 9,000-square-foot Los Angeles residence is a remarkable, contemporary indoor-outdoor lifestyle property featuring 11 rooms, nine baths, a two-story pool house, infinity pool, hot tub and gym. The perfect pad is complete with a $500,000 music studio with state-of-the-art recording equipment, outfitted by Blue Microphones; a one-of-a-kind flight simulator created by Luxurious Animals; and an interactive 65-inch Multi-Touch Video Wall from Obscura Digital.